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News & Events Mid-America
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Discover Mid-America December 2006 Saying ‘no’ to fake and repro Traditional advice to dealers about selling counterfeits and reproductions has been of the "just say no" variety: "Just don't deal in them." Granted, the vast majority of dealers in the trade is honest and would not engage in deliberate customer deception. So how else explain the persistence - the proliferation, even - of fakes and reproductions in the antiques and collectibles trade? Well, the traditional advice assumes, of course, that dealers can tell the difference between fake merchandise and genuine. The persistent problem appears to be that too many dealers can't tell the difference between the bogus and the genuine. And one of the less felicitous effects of eBay? on the trade has been greatly to aggravate that problem.
There is no particular test of competence for becoming an antique dealer, and the eBay model has disseminated the illusion that "anybody can do it." This means that much of what's sold on eBay under the "Antiques" umbrella is, unbeknownst to naive sellers, fake or repro. eBay thereby serves as a conduit for bogus goods into the trade as dealers, many of them little more knowledgeable than the eBayers from who they are buying, purchase fake merchandise for resale on the ground. Here are a couple of my favorite examples of this crisis in competence, both seen in on-the-ground shops. I recently saw a votive candleholder, which the tag describes as Depression glass. The price was exorbitant. Moreover, the item was clearly stamped Fenton on the bottom and only very recently sold brand new for about 12 to 15 bucks. How much expertise does it take to look for a mark? Another example was an item that was, once again, exorbitantly priced, based on the tag's claim that it was a piece of 18th century English china. The item was clearly marked "dishwasher safe" on the bottom. (One sees similar faux tagging, by the way, on plates marked "limited edition," a modern come-on term unknown prior to the mid- to late 20th century.) It never ceases to amaze one how many faux Staffordshire figurines can be found in antique shops, masquerading as the real deal, despite all the literature and publicity on fake Staffordshire and despite how relatively easy most (if not all) of it is to detect. One has to wonder what valid excuse there could be for that level of ignorance in the trade. Granted, no dealer can be an expert in everything, and a reasonably competent generalist may consider him/herself an expert in none. But there are certain fields, such as English Staffordshire and America's Roseville pottery, where the well-publicized supply of fakes might be expected to inspire, among conscientious dealers, some extra effort to make sure any given piece is "right" before representing it as such.
A lawsuit and another approach The suit is being watched with great interest because Tiffany may be one of the few companies with a reputation illustrious enough and pockets deep enough to take eBay on. To understand why Tiffany thinks it's worth the effort, it will help the reader to consider that, for a famous name company, counterfeiting is essentially a form of identity theft. Other famous brands have chosen to confront the problem of faux brand names less directly. For instance, the Tourneau watch company's trade-in program that gives customers a price incentive to trade up, direct from the company, from used to retail. This approach to building customer loyalty works among connoisseurs who know and care about the difference between a Tourneau and a fake, and who are willing to deal directly with the manufacturer to ensure the authenticity of what they're buying. But it doesn't really address the problem of buyers and sellers who either can't tell the difference or who simply don't appreciate the difference. The antiques trade has a vested interest in appreciating the difference. Therefore, the trade has a vested interest in seeing Tiffany win this suit if the outcome would get eBay to change its business model, at least to the extent of making it less tolerant of sellers palming off bogus merchandise as genuine. How does a good dealer cope?
Repronews.com, for example, has an entire online database of fakes and repros. Another decent place to get educated is an inexpensive but invaluable paperback by Mark Chervenka titled Antique Trader Guide to Fakes & Reproductions, the 3rd edition of which was published by Krause Press in 2003. For example, it's pretty widely known that the market in Roseville pottery has been heavily affected by counterfeits. But did you know that there's counterfeit Van Briggle out there, too? (A revelation that was of particular interest to me, as my parents collect Van Briggle) Yet, the fakes are fairly easy to detect by paying attention to a few irregularities of mark. Did you know that digitally produced labels have been artificially stressed to look old, then married to genuinely old wooden boxes and antique perfume bottles? Would you know how to tell a digitally enhanced toy or advertising tin from one with genuinely old lithography? (Hint: a blacklight isn't just for detecting porcelain repairs any more.) Secondary market dealers need to get at least as good at detecting fakes and repros as the less sophisticated counterfeiters are at making them. Peggy Whiteneck is a writer and collector living in East Randolph, VT. If you would like to suggest a topic she can address in her column, email her at allwrite@sover.net. > Good Eye Archive past columns |
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